Designed in the relaxed coastal Victorian town of Ocean Grove, Elm’s brand mission is simple – effortless everyday style.

Known for their punchy pops of colour and their quirky approach to effortless fashion. 

Drawing inspiration from art and homewares, Elm Lifestyle’s current collections focus on making everyday wardrobe choices simple through the injection of beautiful colours and prints, layering pieces, easy wearing shapes and accommodative size ranges.

Your dream wardrobe starts with the Fundamentals. Make your everyday wardrobe choices simple with our Fundamentals Range, focused on making those easy-to-wear wardrobe essentials available in a variety of beautiful colours.